Monica leads Crown’s marketing, brand, and third-party management business development platform, integrating client engagement, tenant experience, and growth strategy into a cohesive engine that supports the firm’s next phase of expansion. She works closely with Crown’s Managing Partners and senior leadership team to enhance the firm’s market presence, support institutional relationships, and drive revenue diversification through third-party management and strategic partnerships.

She collaborates across leasing, operations, ESG, and finance teams to translate data and performance into compelling client-facing strategies, while ensuring alignment across corporate and property-level marketing. In parallel, Monica oversees the firm’s tenant experience platform, enhancing engagement, retention, and community across Crown’s entire portfolio through innovative programming and digital solutions tracking success closely by ensuring increasing NPS across the portfolio.

Monica is a recognized leader in the Canadian real estate industry and a recipient of Connect CRE’s 2025 Canadian Women in Real Estate Award. Prior to her current role, she served as Director of Marketing and Innovation and Partner at Crown, where she led award-winning initiatives spanning brand strategy, digital innovation, and tenant engagement.

An active member of the real estate community, Monica serves on NAIOP’s Programs Committee and Toronto Metropolitan University’s Human Resources and Organizational Behaviour Advisory Council. She is a former Chair of NAIOP’s Mentorship Committee and has held leadership roles with CoreNet Global Canada.

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